TLE - IA LESSON 3 MARKET TRENDS ON PRODUCTS CUSTOMER’S PREFERENCE OF PRODUCTS

MARKET TRENDS ON PRODUCTS

CUSTOMER’S PREFERENCE OF PRODUCTS

 

OBJECTIVES:

A. Content Standards

Demonstrate an understanding of knowledge and skills in enhancing/decorating products as an alternative source of income.

B.  Performance Standards

Perform necessary skill in enhancing/decorating finished products.

C. Learning Competencies

• Determine market trends on products made of bamboo, wood and metal using technology.
• Identify customer’s preference of products.
• Cooperate actively in group works.

LEARNING RESOURCES:

References:

1. Curriculum Guide Pages     - K-12, BEC 1.3.1 and 1.3.2, TLE6IA-Ob-3, p. 39

2. Learner’s Materials Pages - LM pages

3. Textbook Pages                  - Technology and Livelihood Education 6 p. 177

(Authors: Susana V. Guinea, Randy R. Emen, Ma. Gilmina G. Sotoya)

Let's Review

Give the different methods in enhancing/decorating finished products.

Do you have any finished product or handicraft made of bamboo, wood or metal in your home? Where did you buy it?

Discussion

One of the steps to ensure the success of the products is marketing. Product marketing is the set of activities one should be aware in order to know more about the products that made of bamboo, wood and metal.

Let's watch a video about our lesson

Here are some activities to determine market trends on products made of bamboo, wood or metal.

1.   Direct Marketing – through demonstrations, trade exhibits and other public venues. This is popular activity being done by the producers to motivate consumers or buyers about the products.

2.   Advertising in Print Media – these activities is done through advertisements in newspapers, magazines and flyers about the product.

3.   Radio, Television and Internet Advertising – it is a modern ways of endorsing product.

4.   Distributing Products via Transport System – Products reached the consumers faster through the means of land, air and sea transportation spreading promotion, feedbacks even in the farthest region of the country.

Guide Questions

If you given a chance to plan for a small business about the products made of bamboo, wood and metal, what activities will you choose to market your product?

What are the activities should be done to determine market trends of product made of bamboo, wood and metal?

For a 5-item quiz, go to - https://quizizz.com/admin/quiz/5f003ada14abfc001bbaaa85